The morning following the initial workshop. Stumbling out of the shower, Theo attempted to articulate what we had achieved the previous day. As when anyone asked up to that point; we made no sense. The result was this statement.
Written statement of previous days workshop, Theo Ford, 2015-10-14
Later that day at a branding meeting, he read it out to the group. Jack started welling up, so they decided that it had something. So the rest of the group printed it out massive, and went about revising it.
Statement Elongated and Revised, The Team, 2015-10-14